An SME with a well established product was struggling with their international strategy focusing on Australia the current financial year and Brazil the next. A review of this strategy, uncovered that Brazil had introduced, for one year only, a temporary reduction of import duty rates affecting their type of product.
Instead of the 25% duty rate, the temporary reduction was bringing the import duty to 0%.
As a result of our analysis, the client changed their focus to Brazil and won substantial new business. A Brazilian entity has been set up to serve the market after the temporary reduction of duty has expired.
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